Defended theses

ELORZA ITURBE, MAIDER

 

Costumer Data Monetisation: An in-depth analysis of strategies, economic viability, and implementation in the retail industry. A case study in EROSKI.

Doctoral student

ELORZA ITURBE, MAIDER

Title of the thesis

Costumer Data Monetisation: An in-depth analysis of strategies, economic viability, and implementation in the retail industry. A case study in EROSKI.

PhD program

PHD PROGRAMME IN ADVANCED MANAGEMENT OF ORGANIZATIONS AND SOCIAL ECONOMY

Theses director

Eduardo Castellano Fernández, Sara Pilar Segura Querol

Date of defense

  • 16 of july of 2024
  • Online
  • 16:00 hours

Court

  • President: CARLOS ORÚS SANCLEMENTE (Universidad de Zaragoza)
  • Vocal: Juan Carlos Bustamante Urbina (TECNOLÓGICO DE MONTERREY- MÉXICO)
  • Vocal: ()
  • Vocal: ()
  • Secretary: Mónica Gago García (Mondragon Unibertsitatea)