Study programme
Curriculum
An increasing number of companies are seeking to internationalise in order to have new business opportunities in new markets. By taking this Master’s degree, you will acquire the necessary skills to accompany these companies in their expansion process in foreign countries.
To do this, during the year and a half of the Master’s degree, you will be studying different subjects in which you will carry out projects with real challenges that will allow you to acquire the necessary experience to practice this profession in different business cultures.
Subjects of the Master’s Degree in Internationalisation of Organisations
Internationalisation Strategy
You will be able to design, develop, implement and manage internationalisation strategies while considering the destination in which they will be implemented.
Forms of Entry into Foreign Markets
You will be able to define the most suitable international destination for the development of business activities based on your company’s business model.
Sales and Marketing Management
You will master the knowledge, variables and key tools required for the management of marketing and sales of companies operating in a global environment.
People Management
You will develop the interpersonal skills necessary for managing people from different cultures, as well as their influence on business management.
You will learn through practice
During the year and a half of the Master’s degree, you will acquire the skills and concepts necessary to design and carry out the internationalisation process of a company in a foreign country. You will assimilate this knowledge through (remove) practice, addressing the real challenges of companies that will arise throughout the programme. In addition, you will end up with work experience in your profession (minimum of 6 months; maximum of 1.5 years).
Find out about our system of learning through projects
Subjects of each course
The Master’s Degree in Internationalisation of Organisations is organised and structured through broad academic teaching-learning units that we refer to as modules. These modules contain several subjects, comprising the administrative enrolment units.
In order to achieve the general objective of the Master’s degree to provide the necessary skills to manage and lead internationalised companies, the lessons have been distributed in the following modules, in both the Classroom and Online modes.
Learning Program
The Master's Degree in Internationalization of Organizations is organized and structured by extensive academic teaching-learning units that we call moduless. These modules contain in turn several subjects, these being the administrative units of registration.
With a view to achieving the general objective of the master's degree, it is to provide the necessary competencies to manage and lead internationalized companies, the teachings have been distributed in the following modules, both in On-line and Online mode:
MODULE 0: FUNDAMENTALS OF BUSINESS MANAGEMENT
1st MODULE: CONTEXTUALIZATION •
The Global Environment
The subjects covered in the first module are geared towards gaining the personal skills that facilitate students' professional development through analysis.
2nd MODULE : LOCALIZATION •
¿Where?
This module includes subjects that help students orient themselves within a business and professional environment where they need to pursue their professional career including: characteristics of the environment, localisation factors, information sources, market entry strategies, international logistics and the main characteristics of applying the internationalisation concept in the current competition context.
3rd MODULE: GLOBAL MANAGEMENT • ¿HOW?
The subjects covered in this module provide students with the skills and tools they need to initiate international business projects such as business strategy, organisational models, personal management, international sales and marketing management, global value chain management and financial control.
4th MODULE: GEOGRAPHIC ADAPTATION
The subjects covered in this module give students the ability to interpret the key economic and cultural factors of the most important geographical areas around the world today.
5th MODULE: INTERNSHIPS •
International Experience
Students will apply the skills gained and content covered over the course of the Master's programme.
6th MODULE: THESIS •
International Experience
Students will apply the skills gained and content covered over the course of the Master's programme.