Entry profile

Requirements to study the Master's degree in Digital Marketing

If you like the world of marketing and communication and are thinking of taking the Master's degree in Digital Marketing, have a look at these statements first:

Leadership

I have leadership skills and I am good at managing teams and projects.

New Technologies

I like new technologies and I use them in my daily life.

Marketing

I am passionate about the world of marketing and advertising, especially in the digital field.

Communication

I am good at communicating and I express myself very well.

Digital Tools

I am good with social media and am familiar with online communication tools.

"If you recognise yourself in these ideas, you will fit perfectly in the profile required to study the Master's in Digital Marketing."

Entry to this Master's degree is possible in the following cases:

I have completed one of the following degrees

If you have completed one of these degrees, you will have priority access to the Master’s degree.

Business Management and Administration
Journalism
Audiovisual Communication
Computer Engineering
Advertising and Public Relations
Design
Marketing
Entrepreneurial Leadership and Innovation
Tourism

I have studied a University degree

For other applicants, and as long as the places available have not been filled with the profiles described above, previous basic knowledge in Business Management and Administration, Marketing and Digital Tools is required.

Consequently, the following criteria will be taken into account for the admission of students:

Academic record of the person to be admitted, taking into account the average grade obtained that entitles them to access the Master's degree.
Curriculum vitae, including a letter requesting admission to the Master’s degree in which the applicant details the previous experiences related to the contents of the Master’s degree and the motivations that lead them to undertake said training.
Personal interview with the applicant (face-to-face or online).
Official English Certificate (B2 – First Certificate) or, failing that, a test to prove knowledge of the language).

The aforementioned criteria are weighted with these percentages:

Criterio	%
Academic Transcript	25%
Curriculum Vitae	20%
Official English Certificate	15%
Personal Interview	40%

You studied at a foreign university

If you have studied a degree both inside and outside the European Area, you will be able to access the Master's degree without having to accredit your degrees once the University has verified that you have a level of training equivalent to the corresponding official Spanish university degrees and that they enable access to postgraduate education in the country that issued the degree.

General entry requirements

Grades and Admission and exams

Admission Process

Language Requirements

Registration and Enrolment

30 Places

Subjects of the Master’s Degree

Throughout the Master’s degree, the curriculum will focus on acquiring the necessary knowledge to direct and manage digital marketing projects:

Digital Branding Management
Digital Customer Experience
Strategy in the Digital Economy

Digital Entrepreneurship
Mobile Marketing and New Online Trends
Digital Skills for Management

View all the subjects of the Master's degree in Digital Marketing

Linguistic requirements

Considering the language policy of the Business School, it is desirable that students have previously acquired the language skills detailed below:

Language	Reads	Speaks	Writes
Spanish	C1	C1	C1
English	B2	B2	B2

In the case of students from countries with official languages other than Spanish, they must prove a B2 level in Spanish.