Communication and Management in Cultural and Creative Industries

Train yourself to create, design and work in the world of culture!

Discover the field of culture, organize a concert, become familiar with the ins and outs of a fashion show, travel, immerse yourself in the world of art, prototype, design and manage new modes of transmission… And become a professional in the Cultural and Creative Industries!

The main objective of the new degree program in Communication and Management in Cultural and Creative Industries is to train professionals for the emerging Cultural and Creative Industries. Professionals trained specifically for this sector are needed today. Therefore, in this new degree program, you will develop the skills you need to engage in the innovative management of culture, to create, manage and communicate content related to Culture and Creativity, and to create, dynamize, articulate and direct processes related to Culture and Creativity. You will acquire knowledge rooted in management and communication, but able to adapt to the dynamic world of the Cultural and Creative Industries; you will be trained in creativity and strategic development in the field of culture.

Do you want to know how a cultural event is designed? Would you like to learn what it takes to make a fashion festival successful? Would you like to get involved in the music sector? In this degree program, you will have the opportunity to become familiar with and experience in depth the theoretical and practical aspects of creativity, culture, communication and management from an innovative and multidisciplinary perspective. During your studies, you will learn about different strategies and practices for representing innovative business models and you will take your first steps as a creative manager.

In the first two years of your degree program, you will gain a solid foundation in management and communication in the field of the Cultural and Creative Industries, and in your third and fourth years, you will be able to specialize in your preferred area. You will acquire the tools you need to respond to the future trends and challenges of the sector, particularly those related to fashion, the visual arts and music and, in addition to becoming familiar with the specific characteristics of the context of the Basque Country, you will gain a broader perspective through international experiences.

Specialize in:

• Fashion.
• Visual arts.
• Music.

The Cultural and Creative Industries are becoming increasingly important. They are a reflection of our society’s creativity, identity, diversity and values, and are fundamental in reinventing reflection on ideas, transmission, entertainment and heritage management. This is why the Cultural and Creative Industries represent a significant part of today’s economy. According to data from the Basque Observatory of Culture, the culture and creativity sector makes a significant contribution to the Gross Domestic Product, accounting for 4%, for example, in 2019 (Basque Observatory of Culture, 2019). The Cultural and Creative Industries are also an important driving force in job creation: it is estimated that there were 33,983 workers in the sector in 2022, accounting for 3.84% of the workforce (Basque Government, 2022). Knowledge of these areas, together with creativity and management skills, will be essential in the training of future professionals.

Get the training you need to work in a new sector with extensive job opportunities!

Highlights

Modules and projects

• Culture and creativity.
• Cultural management.
• Cultural and creative industries.
• Management of international projects.
• Multimedia communication and creative production.
• Innovation laboratory.
• Strategic planning and marketing of cultural projects.
• Communication strategy and management.
• Organization of events
• Digital technology for cultural management.

Job opportunities

You will be able to work in many different areas, for example:

1. In cultural management. Designing and developing management, communication, mediation and cultural programming.
2. As a designer of experiences and content. Designing, managing and communicating events and interactions, as a social manager, media planner or creative director.
3. Comuniation. Designing, managing and communicating events and interactions, as a social manager, media planner or creative director.
4. As a dynamizer and articulator of creative processes. In creative dynamization, management and administration, as a dynamizer, coordinator or director of laboratories or hubs, in innovation and change management.