First year students of the Degree in Business Data Analytics (BDatA) visited EITB
First year students of the Degree in Business Data Analytics (BDatA) visited EITB
First year students of the Degree in Business Data Analytics (BDatA) visited EITB
The objective of the visit was to learn about different uses of data integration at EITB
The first year students of the Degree in Business Data Analytics have visited the facilities of EITB and have had a great reception that has helped them to understand more in depth some uses of analysis and data processing that are made in EITB, the first communication group of Euskadi.
The visit began with a tour of the facilities, which helped them to learn more about what EITB does, its television studios, digital news, radio, press...
They have had the opportunity to delve into the audience measurement automation; to know how they receive audience data from many different agents, how they integrate this data and how they monitor the audiences with some reports generated by the department.
It has been an analysis of a real case, in this case EITB, in which they have seen the importance of data integration for this type of solutions in particular. This visit will surely open new opportunities for collaboration, in addition to those that are already materializing.
