Specialised Practical Training

Official Degree

Master's Degree in Digital Marketing (* modification process (UNIBASQ))

Duration

60 ECTS

1 year

Campus

BBF-Bilbao

Chamber of Gipuzkoa - San Sebastian

Languages

Spanish

Modality

On-site

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Specialised Practical Training

ACTIVE METHODOLOGIES

Specialised Practical Training

Participation of industry professionals and companies.

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What makes studying at Mondragon Unibertsitatea different is the practical skills you gain because of its close ties with business. That is the reason why we coordinate the combined efforts of teachers and professionals working in the digital economy to make use of real cases and active methodologies in the training sessions.

The master's programme is defined by its use of active learning methodologies.

  • Business challenges are the main focus of learning. Students must solve real problems in all the subjects from the study plan. 
  • Workshops about fundamental digital marketing tools. Students can put the theoretical knowledge they gain in the classroom into practice using different tools.
  • Events and workshops related to digital marketing. Students can attend the many events and workshops that are organised at the campus related to digital marketing and the digital economy in general.

Furthermore, the Master's in Digital Marketing has a teaching staff made up of professors and researchers from Mondragon Unibertsitatea and professionals from the sector. Below, we will introduce some of the external professionals who participate in the Master's programme.

 

During the máster we will use different professional tools: