The Human Centered Design of Mondragon Goi Eskola Politeknikoa launches ELKARDESIGN II project

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The Human Centered Design of Mondragon Goi Eskola Politeknikoa launches ELKARDESIGN II project

ELKARDESIGN II

The Human Centered Design of Mondragon Goi Eskola Politeknikoa launches ELKARDESIGN II project

The second edition of ELKARDESIGN project aims to generate models to embed Strategic Design in the companies of Gipuzkoa

2021·01·26

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Mondragon Unibertsitatea’s Diseinu Berrikuntza Zentroa (DBZ) launches the ELKARDESIGN II project, Participatory Strategic Design for the strengthening of the Organizations in Gipuzkoa II. The project is founded by the Department of Economic Development, Tourism and the Rural Environment of Gipuzkoa Provincial Council.

ELKARDESIGN II project aims to generate models to embed Strategic Design in organizations of Gipuzkoa as a source of innovation and competitive advantage. Four Gipuzkoan companies will participate in the project: Logikaline, a contact center and customer service company; Galbaian, an industrial and intellectual property specialist; Ausolan, the national leader in collective catering and cleaning services; and Laboral Kutxa, an acknowledged credit cooperative. DBZ will help the four organizations to acquire knowledge and develop new services based on Strategic Design, an approach for innovation that relies on the participation of users to boost the service quality and the customer experience.

Then, DBZ will generate models for embedding and practicing Strategic Design in organizations, grounded in the practical experimentations. In addition, DBZ will measure the impact of Strategic Design in each case study through a measurement model developed in the previous edition of the project. The results of this project will be disseminated through a webinar and diverse publications.

If you are interested in the ELKARDESIGN I project or you would like to obtain the handbook for embedding Strategic Design in the organizations of Gipuzkoa, visit the following link: ELKARDESIGN project